By adopting the inspiration of the freeway and LILLA’s brand ideology of bringing LA’s relaxed and leisurely lifestyle to Taiwan, the design is like a freeway creating a connection across the globe so customers can “enjoy the ride” in LILLA like in Los Angeles.
LA’s downtown style is expressed through the rusted bridge arches; the customized metal elements perfectly balance the weight and sophistication of the alternative industrial aesthetic.
The rusty brown arches above traverse with different shades of green and earthy grey framed a series of motions. The collaboration of different materials and geometries formed a vibrant echo with the creative cuisine without borders; it provides clear guidance and division regarding vision and space. In terms of circulation planning, the display area for the bakery section accompanied by an extended platform for take-away not only excites people with food display but also acts as a partition for take-away and dine-in customers.
The sunshine during the day and the neon at night each portray a unique spirit of Los Angeles. At this moment, in California sun shines through the branches and leaves like graffiti between cups and plates; this is a food proposition of fusion and innovation that conveys a relaxed and laid-back lifestyle, which embodies the concept of connection without borders.